Shaping tourism after Corona

They’re radical times. Rigorously, the government has shut down public life virtually overnight. People are staying at home to await the end of the crisis. They work at home, they live at home.

This is reminiscent of a time long ago when work was an integral part of daily life and also took place in and around the home. With industrialization, the concept of work was associated with the place where work was performed. First it was the factory, today it is the office.

The Corona crisis has shown us that in some places it is absolutely possible to let work and life take place side by side, interwoven with each other. Currently, business trips no longer take place, people work together over long distances, often without major problems. Many things can simply be done and experienced digitally.

And just as companies are now learning that not every business trip and meeting is necessary, it is conceivable that people will change their behavior when it comes to make new experiences.

In the article “The day after” we take a look at possible effects on tourism and destinations.

For example, there might be a sudden rush to the old familiar offers in tourism. It is possible, however, that habits have already changed to such an extent that completely new forms of tourism have to be created. In any case, the world will be a different one after Corona. And this has consequences for the way we have to organize ourselves.

Whereas we used to have the opportunity to decide for ourselves at what speed we want to tackle which changes, we now have to act.

Those companies that started to deal with new forms of cooperation in complex markets before the crisis already have reached a certain level of adaptability.

The higher the level of self-organization, the faster and easier it is to adapt to this new situation.

Lessons and possibilities

1. In uncertainty, plans no longer work. But we can prepare ourselves.

We are used to making plans and executing them. In a constantly changing environment, however, plans do not help us. Here we need the ability to derive assumptions from observations and to start many small experiments to create new solutions.

We can help you with the question: How do we have to reorganize our work so that we can better deal with surprises?

2. With each other instead of against each other

Another insight from our work with dynamic environments is that the future belongs to cooperation. This applies to those colleagues who are responsible for clearly defined tasks, who can create much more value when they work together. But it also applies to companies. Instead of focusing energy on outperforming the competition, a lot of value can be created if you use your skills together.

We can help you with the question: What networks can we build now that will help us to be stronger together in the time afterwards?

3. Strengthen the ability to innovate.

We may experience a revolutionary change in the customer’s needs. Do we also have the skills to recognize these and create new offerings? Innovation cannot be decreed; it is the equivalent of the call: “be spontaneous!”. Innovation needs a framework in which it can develop. Only when mistakes are recognized as opportunities, we incorporate as many perspectives as possible into the development of solutions and have the opportunity to try things out quickly – does the new have a chance to show itself.

We can help you with the question: What are the necessary conditions we have to create so that we can create suitable offers for new needs?

Shape the situation

Let us use the time to deal with these questions. Let us become shapers of the situation. Let’s go on the offensive, let’s focus on what we are already very good at and use these skills to develop new solutions for existing customers or even to open up completely new markets for ourselves.

We would be pleased to accompany you on this path.

What do you think will come after the crisis?
Discuss with us live:
Thursday 9.4. between 11:00 and 12:00 am.
Join the discussion

You need two things for our digital meeting:

  1. The link to our digital meeting room in “Microsoft Teams”. We meet there at the beginning and discuss the next steps. You do not need a registration for this. Click here for the digital meeting room.
  2. Access to the digital work board “Miro”. You have to register for free, which is very quick. There the participants can create and record their work results. Here you can register for the digital work board.