Our experience in crisis management
In times of crisis, what people need are solidarity and communication. This is something we as a marketing agency have experienced several times since this millennium began. In 2001, we tackled the consequences of BSE with a campaign for self-drivers in the UK, under the campaign slogan: ‘Yes, we’re open.’
During the Sars crisis, in 2002/2003, we partnered with numerous Asian destinations and a host of key service providers to establish the marketing cooperation ‘go asia’. In 2004, for instance, following the enormous tsunami, we were one of the first to provide detailed information on target areas via ‘go asia’.
During the current crisis, we have created the corona-navigator website on behalf of the Tourism Competence Centre.
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About neusta tourism
The entire tourism expertise of team neusta is bundled under the ‘neusta tourism’ brand. The main stakeholders in this regard are neusta destination solutions and neusta Grafenstein. With more than 45 employees, 350 successful projects in the fields of tourist destinations and service providers, neusta tourism is one of the leading providers of digital and analogue marketing, including the set-up and operation of digital infrastructure as well as for media work and storytelling.